Are you reading this today? Most people search for #health and #healthy on Mondays.

Posted Leave a commentPosted in FITNESS, FOOD, RESOURCES, Vegtosterone Blog

Want to quit smoking, lose weight, get that “thing” on your arm check out finally at the doctor’s office. Most likely you’ll be planning all this on a Monday.

How do we know?

“The Google” of course.

Thanks to an article at The Atlantic comes word of a study to be published early next week (presumably on a Monday) in the American Journal of Preventive Medicinehealth-related Google searches peak on Monday and Tuesday and then decline throughout the rest of the week.

Want more proof. Visit your local health club gym on Friday evening… FINALLY, I don’t have to wait for a machine.

Not just a result of feeling guilty over the “Chicken Wing Massacre” you experienced over the weekend

Just like people tend to make healthy resolutions at New Year’s, one is tempted to believe that Monday morning health resolutions are based on similar feelings of renewal and, probably, guilt.

However, according to the study’s author, much of our Monday morning health considerations are actually based on our biological rhythms. Similar to our 24-hour circadian rhythm, what we call our “body’s clock,” apparently we also have a circaseptan rhythm that runs on a weekly schedule. This, allegedly explains why there are more heart attacks, strokes and even infectious diseases that emerge on Monday than any other day of the week.

Personally, we’re not so sure how much of that is our circaseptan “clock” or the fact that on Monday we tend to tense up after a relaxing weekend and that surge of stress probably is part of it. Part of our personal health regimen is to NOT have a job that causes undo stress on Monday, but that’s where we were most of our  life, which explains why our previous career ended in the emergency room.

Nonetheless, regardless of the reason, it’s clear that Monday’s are the best days to promote health awareness as more people are in tune  to the message, and this explains the relative success of programs like Meatless Monday’s.

So, for someone like us that specializes in helping people get and stay healthy, this is all great news. It means we only have to focus on marketing for 1 day a week!


For more info see:

Everyone’s a Health Nut on Monday @ The Atlantic

Who is the Farm Animal Welfare Coalition? Odd, they don’t like Meatless Mondays.

Posted 2 CommentsPosted in Uncategorized, Vegtosterone Blog


Great article today in Huffington Post by Andrew Gunther that highlights the world of lobbying, front groups and money in our food. Seems a front group called Farm Animal Welfare Coalition (front page of their site explains why eating your veg won’t save the planet) didn’t like the fact that Meatless Mondays were being advertised (if you can call a single, hand-written sign advertising) in a Capitol Hill cafeteria. What did the Farm Animal Welfare Coalition do?

The June 7 letter from FAWC, whose members include pork, sheep, feed and farm lobbies as well as the National Renderers Association, was considerably more heated.

“’Meatless Mondays’ is an acknowledged tool of animal rights and environmental organizations who seek to publicly denigrate U.S. livestock and poultry production,” FAWC wrote. “Both claims are offensive to us and wrong.”

Steve Kopperud, a Washington lobbyist on behalf of FAWC, sounded pleased with the quick response.

“People can eat whatever they want,” he told POLITICO. “Just don’t label it Meatless Mondays because Meatless Mondays is a political campaign.”

More about Steve Kopperud here and here. More on all lobbyists representing the Farm Animal Welfare Coalition here.

Gunther’s article in the Huffington Post is great and so is Gunther. While he does not advocate that one stop eating meat completely, he does agree that Meatless Mondays is a great initiative to help educate consumers. From the article:

“And before any of Big Ag’s tiresome trolls try to dismiss me as some vegan fundamentalist, let me make it clear that I am a former poultry farmer and now work as Program Director of one of the country’s leading high-welfare, sustainable farming programs. I also love eating high-welfare, sustainably produced meat. And eggs. And dairy products, too. In fact, if I am honest with myself, I should probably eat a little less for the sake of my own health and the health of the planet. And that, my friends, is the sole purpose of the Meatless Monday initiative.”

Guess like us, Mr. Gunther gets his share of trolls as when we pointed out that 160 countries have banned the use of ractopamine in pork while the U.S. has not.

Meatless Mondays is nothing more than a public health awareness campaign with a good website to help you go meatless. It has recipes and great articles to educate you as to why going meatless can be beneficial to your health.

We’re fat and sick and as a country; we eat too much meat. It’s damaging our health and planet and going without, just one day, would go a long way to help many people cut back on saturated fats and maybe, help keep them from heart disease and long term pharmaceutical care. Or stents.